Why we print the grid on every page
A visible grid keeps a team honest about alignment. How we use one from first sketch to shipped code.
Design and engineering for systems people rely on.
We plan, design and build wayfinding, data tools and reports for transit operators, hospitals, utilities and foundations. Then we hand over the source and write down why every part is the way it is.
- Founded
- 2014, Oslo
- Studios
- Oslo, Rotterdam
- People
- 23
- Projects
- 34 shipped
- Next start
- February 2027
02
One project, measured
Northline Transit, P-034
38%
Four operators ran four maps in three languages. We counted 1,900 journeys at Sentrum station before drawing a single line, then replaced all four with one network diagram and 37 sign types.
- Stops
- 212
- Sign types
- 37
- Duration
- 38 weeks
- S.01
Wayfinding systems
Network maps, sign families and digital directions for stations, hospitals and campuses, tested on site with people who've never been there.
- S.02
Data products
Planning tools and dashboards for operators who need one number they can defend in a board meeting, built on the data they already have.
- S.03
Annual and impact reports
Reports where every figure links to its source, the charts say one thing each, and the PDF passes an accessibility audit.
- 01
Survey
We walk the site or the product with the people who run it and count what actually happens.
Weeks 1 to 22 wk - 02
Design
Three directions in week three, one by week five, then the full system in the real material.
Weeks 3 to 64 wk - 03
Build and test
Prototypes go in front of strangers from week six. The build follows what the tests say.
Weeks 6 to 116 wk - 04
Hand over
Source, tokens and a written rationale, plus two half-days with the team that will run it.
Weeks 12 to 143 wk
- Median project length
- 11wk
- Project ledger, FY 2025/26
- Revenue from returning clients
- 71%
- Audited accounts, FY 2025/26
- People in two studios
- 23
- Payroll, 30 Sep 2026
- Interfaces shipped without an accessibility audit
- 0
- Audit log, 2019 to 2026
06
Why we write everything down
A sign system outlives the team that drew it. If the reasoning isn't written down, the third person to change it undoes the first person's work without knowing it.
Nine weeks of sign tests at Sentrum station
What 1,900 observed journeys taught us about arrows, distances and the word "exit".
A source line under every number
How we footnote an annual report so a journalist can check any figure in under a minute.
Send us the brief. We reply in two working days.
Tell us what the system is, who uses it and when it has to work. We'll answer with a scope, a team and a fixed price.